Skip to main content

Mimura Leaves Asics to Start Own Company

http://www.nikkansports.com/sports/news/p-sp-tp0-20090401-477581.html

translated and edited by Brett Larner and Mika Tokairin

Master craftsman Hitoshi Mimura (60), the man who made custom shoes for the likes of baseball's Ichiro Suzuki (Seattle Mariners) and Olympic marathon gold medalists Naoko Takahashi and Mizuki Noguchi (Team Sysmex), retired from Asics on Mar. 31 after 42 years with the company. Mimura now plans to launch his own new brand, Mimura Shoes, from a workshop in Kakogawa, Hyogo Prefecture. Certified as a 'modern artisan,' Mimura wants to continue helping support athletes from the ground up.

Even on his last day with Asics, Mimura was to be found hard at work matching careful measurements of each individual athlete's feet as he hand-crafts all his shoes. Mimura joined Asics in 1967 and began to make his customized shoes in 1974. Seko, the Soh brothers, Nakayama, Taniguchi, Arimori, Suzuki, Takahashi, Noguchi....the list of Mimura's clients over the years reads like the history of Japanese marathoning. When he left his old workshop at the end of the day his car was filled with bouquets of flowers of thanks.

Although Mimura reached retirement age, his passion for his work has not disappeared. "It's sad to have to retire, but I'd still like to pursue my dream," he said, looking toward his plans to continue making shoes by himself. He has already secured facilities for his new workshop in Kakogawa and a staff of ten, mostly family members. He hopes to launch Mimura Shoes by the summer.

Runners like Mizuki Noguchi and Yoko Shibui (Team Mitsui Sumitomo Kaijo) who have used Mimura's handmade shoes in the past are still contracted by Asics. "I can't ignore it when an athlete calls me for help," he says. For this reason, even in April he will be returning to Asics' offices several times a week to help existing athlete clients free of charge. The Asics company, whose success as a shoe manufacturer depended heavily on Mimura's knowhow, said that they will do everything they can to continue helping their athletes as well as they have in the past. Mimura commented, "I'm not going to steal clients away from them, but if athletes want to come to me that's fine with me."

Using his unique sensitivity for making fine-tuned adjustments in shoes, Mimura gained great trust and respect among the athlete community. "When I started out I didn't know anything, but I had to make shoes for Mr. Kimihara, Mr. Terasawa and Mr. Usami. That was the hardest time I went through. When Taniguchi won (the 1991 World Championships men's marathon), his very first words after finishing were, 'I won thanks to Mr. Mimura.' That was one of the proudest moments of my career. I have too many good memories."

Mimura's reason for getting into shoemaking was simple. "In those days somebody like a schoolteacher made 16000 yen a month [around $150 U.S.]. Shoes cost 980 yen but would fall apart within a week. I thought it was an incredible waste, and I wanted to make better shoes." These 'better shoes' helped many a medalist win their prize. Although he has left the large-company world, Mimura's shoes filled with his artisan's spirit will continue to help the next generation of athletes reach the top.

Comments

dennis said…
Julia Mombi just ran the paris marathon. She ran 2:29:10. She's a Koide runner. CAn you write about her?

Most-Read This Week

Morii Surprises With Second-Ever Japanese Sub-2:10 at Boston

With three sub-2:09 Japanese men in the race and good weather conditions by Boston standards the chances were decent that somebody was going to follow 1981 winner Toshihiko Seko 's 2:09:26 and score a sub-2:10 at the Boston Marathon . But nobody thought it was going to be by a 2:14 amateur. Paris Olympic team member Suguru Osako had taken 3rd in Boston in 2:10:28 in his debut seven years ago, and both he and 2:08 runners Kento Otsu and Ryoma Takeuchi were aiming for spots in the top 10, Otsu after having run a 1:01:43 half marathon PB in February and Takeuchi of a 2:08:40 marathon PB at Hofu last December. A high-level amateur with a 2:14:15 PB who scored a trip to Boston after winning a local race in Japan, Yuma Morii told JRN minutes before the start of the race, "I'm not thinking about time at all. I'm going to make top 10, whatever time it takes." Running Boston for the first time Morii took off with a 4:32 on the downhill opening mile, but after that  Sis

The Ivy League at the Izumo Ekiden in Review

Last week I was contacted by Will Geiken , who I'd met years ago when he was a part of the Ivy League Select Team at the Izumo Ekiden . He was looking for historical results from Izumo and lists of past team members, and I was able to put together a pretty much complete history, only missing the alternates from 1998 to 2010 and a little shaky on the reverse transliterations of some of the names from katakana back into the Western alphabet for the same years. Feel free to send corrections or additions to alternate lists. It's interesting to go back and see some names that went on to be familiar, to see the people who made an impact like Princeton's Paul Morrison , Cornell's Max King , Stanford's Brendan Gregg in one of the years the team opened up beyond the Ivy League, Cornell's Ben de Haan , Princeton's Matt McDonald , and Harvard's Hugo Milner last year, and some of the people who struggled with the format. 1998 Team: 15th of 21 overall, 2:14:10 (43

Hirabayashi Runs PB at Shanghai Half, WR Holder Nakata Dominates Fuji Five Lakes - Weekend Road Roundup

Returning to the roads after his 2:06:18 win at February's Osaka Marathon, Kiyoto Hirabayashi (Koku Gakuin University) took 5th at Sunday's Shanghai Half Marathon in a PB 1:01:23, just under a minute behind winner Roncer Kipkorir Konga (Kenya) who clocked a CR 1:00:29. After inexplicably running the equivalent of a sub-59 half marathon to win the Hakone Ekiden's Third Stage, Aoi Ota (Aoyama Gakuin Univ.) was back to running performances consistent with his other PBs with a 1:02:30 for 8th. His AGU teammate Kyosuke Hiramatsu was 10th in 1:04:00. Women's winner Magdalena Shauri (Tanzania) also set a new CR in 1:09:57. Aoyama Gakuin runners took the top four spots in the men's half marathon at the Aomori Sakura Marathon , with Hakone alternate Kosei Shiraishi getting the win in 1:04:32 and B-team members Shunto Hamakawa and Kei Kitamura 2nd and 3rd in 1:04:45 and 1:04:48. Club runners took the other division titles, Hina Shinozaki winning the women's half